_Meet the team: Prime Central London Developments

The team’s three Partners – Rupert des Forges, Ian Pidgeon and Moreas Madani – discuss how they can help those looking to invest in a prime London asset.

What does the Prime Central London Developments team do? 

Rupert: We provide consultancy, sales and marketing strategies to prime developers, and assist global buyers looking to invest in prime central London developments.  

Moreas: Our clients include global developers Clivedale and Lodha, and long-established London-based developers Native Land, Finchatton and CIT.

On the broker side, our buyers are a mix of known collectors and new entrants to the market. Our goal is to form trusted relationships with our buyers; many become repeat purchasers, with some having invested in as many as five of our schemes over recent years.

How do you respond to changing trends and buyer requirements? 

Ian: Private wealth today is more globally widespread than ever before, so we frequently spend time overseas. Over the past year, I’ve spent time in Shanghai, Hong Kong, Singapore and the Middle East, attending events and speaking with prospective buyers interested in hearing about the latest London developments and the market.

Above: The Prime Central London Development Team

How closely do you work with other teams at Knight Frank?

Rupert: Very closely – our client relationships are nurtured via our local businesses across Europe, MENA and Asia, connecting into the agency teams in London. In addition, Knight Frank’s wealth ambassadors travel to gateway cities around the world to meet new and existing buyers.

Ian: Our international teams drive buyers to our schemes, too. Last week, 20 members of the Knight Frank China team were here in London to learn more about our offering and local market trends. 

Moreas: Being part of Knight Frank gives us access to a global network across both the commercial and residential markets, and enables us to give a whole market perspective to global investors. Close collaboration ensures that our buyers always receive a seamless service.

If there was just one thing everyone could know about the team, what would it be?

Rupert: We provide succinct and honest advice our clients can trust, and operate with the highest standards of discretion and confidentiality.

Moreas: We take the time to understand each purchaser’s requirements in context of the market and deliver them with a bespoke personnel service. In many cases, we also give our buyers exclusive access to London’s best new schemes before they officially come to the market.

Ian: With over 70% prime market share, we have access to the very best portfolio in London, and can provide buyers with an entire market overview in a single stop.

To find out more about how the team can assist with your prime central London development requirements, please contact Rupert des Forges, Partner in the Prime Central London Development team.