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_Introducing The London Series 2025: navigating change and seizing opportunity

This week, we’re excited to launch The London Series, a four-part insight series aligned with the 2025 London Breakfast in February, designed to address the pressing issues shaping London’s market and their impacts and opportunities on the future.
January 30, 2025

With unparalleled market data, in-depth analysis, and insights from our London teams, The London Series aims to uncover the granular details that are essential for navigating the structural changes taking place in the city.

The landscape of global cities is constantly evolving, and London is no exception. The key to unlocking the opportunities in London’s near and long-term future lies in understanding both the broader trends and the subtle nuances of the market. The London Series does just that by tackling a wide range of issues and offering expert perspectives on what lies ahead.

Here’s a preview of what you can expect:

Insight one: The blueprint for London

London has long been a global hub for investment, business, culture, and innovation. Yet, in light of the profound changes experienced in 2024 - both domestically and globally - now is the time to reevaluate its position. Insight one examines how, in times of volatility, London continues to demonstrate resilience. It stands as a relative beacon of stability, driving technological innovation, modernisation, and sustained economic growth. This is a moment of opportunity for investors, developers, and occupiers to engage in the next chapter of London’s evolution.

Insight two: Shifting behaviours, emerging opportunities - unlocking the London office market

The office market in London has seen a dramatic shift post-Covid, with market performance moving away from traditional norms. Insight two explores the nuanced changes that have led to this transformation. From the recalibration of market metrics to the growing imbalance between supply and demand, the office leasing market is undergoing significant changes. We discuss how demand is stabilising, even as economic uncertainty and construction challenges persist. With increasing polarisation in the market and a ‘flight to quality’ phenomenon, understanding the evolving behaviour of occupiers will be crucial in unlocking the potential of London’s office space.

Insight three: The core opportunity

Despite challenges in the investment market, there are signs of emerging activity and stabilising sentiment. Insight three focuses on the investment landscape, particularly in lower-risk assets. As institutional investors gradually return, and the availability of core assets grows, the case for investing in high-quality, large lot-size assets becomes increasingly compelling. With values significantly down from their peak and improved leasing market expectations, these assets now offer a promising opportunity for investors looking to capitalise on London’s future growth.

Insight four: London as a mega city

The final insight in the series turns to the future of London. As a global metropolis, London must continue to adapt to accommodate growth, while ensuring the functionality of its urban environment. Insight four examines the importance of housing, infrastructure, and energy supply as critical enablers of future progress. By leveraging private investment and focusing on economic clustering and energy efficiency, London can solidify its position as a modern megacity. This insight not only explores the city’s real estate challenges but also offers a strategic vision for London’s future, aligning its growth with the needs of businesses, investors, and residents alike.

With these four insights, The London Series provides a comprehensive look at the critical issues and opportunities shaping London’s market today and into the future. Whether you’re an investor, developer, occupier, or simply interested in the future  real estate trends within London, we invite you to explore these perspectives and engage with us as we navigate the ever-evolving landscape of London. Stay tuned as we dive deeper into these key areas and unlock the future of London.

The London Series will be published weekly in 4 parts from Tuesday 4 February. To receive the insights direct to your inbox, subscribe below.